Rock the Research. Push to Prototype. Get the Answers You Need.

Research and prototyping are all about people – hearing them, observing them, discovering their needs, desires, and wants. But research and prototyping facilities aren’t always so people-friendly.

THRIVE LABS is something else. Located in-town in Atlanta, Georgia—not in the burbs. Cool and comfortable – not beige and bland. Built by researchers and designers for researchers and designers. State of the art and connected to THRIVE, a world-class product development and innovation strategy firm.

Venue Rental & Hosting

Our world-class facility and team can help you host everything from in-person interviews and focus group marketing to research stimulus development and user testing. Our services are flexible – get as little or as much support as you need.

SUITE ONE
  • Capacity: 8 participants and 2 moderators (14’ x 14’)
  • Viewing suite capacity: 8 observers (11’ x 14’)
  • 2 HDTV 1080p pan, tilt, zoom wall mount dome cameras to cover every angle
  • 2 Shure ceiling microphones and adjustable stereo sound equipment to ensure you don’t miss a thing
  • Real-time video streaming lets professional researchers and key stakeholders observe and interact with focus groups and IDIs from any location, so everyone can be a part of the action
  • Dual large screen monitors for close-up views of those critical user interactions
  • VALT live video tagging, coding, and analysis tools to enable agile workflows
  • Transcription services available
  • Use of our kitchen stocked with unlimited cold beverages, coffee, and snacks.
  • Restaurant-style catering and additional meals/snacks can be arranged to meet your needs while onsite
  • Compensation handling
  • Onsite parking, office services, and complimentary WiFi
Suite Two
  • Lab capacity: 4 participants and 1 moderator (10’ x 10’)
  • Viewing suite capacity: 6 observers (10’ x 10’)
  • 2 HDTV 1080p pan, tilt, zoom wall mount dome cameras to cover every angle
  • 1 Shure ceiling microphone and adjustable stereo sound equipment to ensure you don’t miss a thing
  • Real-time video streaming lets professional researchers and key stakeholders observe and interact with focus groups and IDIs from any location, so everyone can be a part of the action
  • Dual large screen monitors for close-up views of those critical user interactions
  • VALT live video tagging, coding, and analysis tools to enable agile workflows
  • Transcription services available
  • Use of our kitchen stocked with unlimited cold beverages, coffee, and snacks.
  • Restaurant-style catering and additional meals/snacks can be arranged to meet your needs while onsite
  • Compensation handling
  • Onsite parking, office services, and complimentary WiFi
Recruiting

Actionable market research starts with well-engineered encounters. Our custom recruitment and screening services can be tailored to niche audiences to help make sure you get the right people, in the right context, for the right insights. We can handle incentives and scheduling too.

Facilitating

With category expertise across a wide number of topic areas within consumer lifestyle, healthcare, and professional sectors, our experienced researchers know how to keep participants engaged and are great at deftly facilitating engagements to get the most out of every study.

On-Site Design & Prototyping Capabilities

Take your concepts from abstract to reality with our onsite design research and prototyping capabilities. Our team can create physical and digital prototypes in 2- or 3-dimensions that consumers can hold, and experience — visual examples of your product developed onsite that help to quickly communicate ideas and open up conversations for user testing and iterative design.

2D PROTOTYPE PRODUCTION

The development of low-fidelity, 2D prototypes, such as concept art, sketches, or storyboards, can help elicit the right high-level feedback, perfect for getting a set of users involved early in the design process. For print stimuli, all printers are color-controlled by Fiery technology to ensure your ideas are presented at their very best.

3D PROTOTYPE PRODUCTION

Our 3D prototyping capabilities range from simple, low-fidelity mockups to aesthetic and functional models. We can also fabricate fixtures or environments to contextualize engagements for users, such as shelf sets or kitchen environments.

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